Bilingual corporate site · Downtown Santiago, Chile

Residencia Metro Santa Lucía

Bilingual site for a long-stay residence in downtown Santiago. It replaced a 2011 WordPress that no longer loaded on phones.

santaluciaresidencia.cl

Residencia Metro Santa Lucía

In production This site is online today, serving real customers and generating income for its owner. Open it and see for yourself

(01) The brief

The residence hosts foreign students and workers for months at a time. Its previous site was from 2011: not responsive, the English was machine-translated and enquiries had fallen from hundreds a year to almost none.

(02) What it does

  • A walk through the house in vertical photos (the kind you take with a phone) shown at their real proportion, with no forced cropping.
  • Rooms with price, what is included and availability updated by the owner.
  • An English version written from scratch, not machine-translated, for foreign visitors.
  • Contact by WhatsApp and form, with the location steps from the Metro.

(03) How it was built

  • Full rescue of the old site’s copy and a 15-year booking history so no ranking or URLs were lost.
  • Next.js with App Router and parallel routes per language; reciprocal hreflang so Google serves each visitor their version.
  • Panel on a separate subdomain: the session cookie does not travel on every visit to the public site.
  • Motion animations only where they help (photo entrances), respecting the system’s reduced-motion preference.

(04) Security

  • Panel password stored as an scrypt hash generated on the owner’s computer; the server never sees the password.
  • Panel blocked for search engines and with no links from the public site.
  • CSP and HSTS headers; no third-party dependencies on the public site.

(05) Speed and Google

Photos converted to WebP with per-screen sizes. Lodging structured data with address and price.

(06) What it deliberately doesn’t do

  • It is not a booking engine: the booking closes over WhatsApp or email.
  • It does not process online payments.

On the phone

The same site as customers see it on a phone, where most of the traffic comes from.

9:415G
Residencia Metro Santa Lucía

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