(01) The brief
A locksmith competes for urgent searches: "locksmith Ñuñoa", "unlock car Maipú". The strategy was one page per service and per district, all fast, all with structured data.
(02) What it does
- A page per service, per district and help guides (what to do if you are locked out).
- Call and WhatsApp buttons pinned on mobile.
- Coverage, hours and reference prices.
(03) How it was built
- In-house Node generator: one template plus data produce the 71 pages with cross-linked internal links.
- A structural checker that reviews titles, broken links and structured data before publishing.
- Images in AVIF and WebP with a JPG fallback; the font subset to the characters actually used.
(04) Security
- Static site with no backend.
- Strict headers.
(05) Speed and Google
Top Lighthouse score on mobile and desktop across every page.
(06) What it deliberately doesn’t do
- No booking and no payments.